Case Study: TT Tools Ltd – SEO Foundations & Search Visibility Setup
Client: TT Tools Ltd – Precision engineering and automotive manufacturing specialists based in Essex.
Starting Point
A specialist engineering business with a website that wasn’t clearly understood by Google, limiting search visibility for core services.
Work Delivered
SEO foundations put in place from day one, including service-led structure, on-page optimisation, and internal linking to support high-intent searches.
Outcome
Improved brand visibility and early rankings for relevant commercial searches, with steady growth in impressions and clicks.
Key Insight
Most SEO issues come from unclear structure, not poor design. Getting the foundations right allows Google to place a site correctly.
The Challenge
TT Tools needed a website that could properly support search visibility for specialist engineering and automotive services. While the business had strong technical expertise, the site itself didn’t clearly communicate this to Google.
Key challenges included:
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No clear service-led structure for search engines
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Limited visibility for high-intent commercial queries
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Pages that didn’t clearly signal relevance or hierarchy
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A site that couldn’t easily scale with future SEO work
Without addressing these foundations, ongoing SEO would have been inefficient.
What we Did
SEO-led site structure & foundations
Rather than focusing on design changes, the priority was ensuring the site had the correct SEO foundations from day one.
This included:
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Clear, service-focused page structure
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On-page SEO to help Google understand core offerings
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Logical internal linking to reinforce relevance
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Clean, scalable foundations to support future SEO work
The goal was clarity - for users and search engines.
Supporting search visibility from launch
By aligning the site structure with how people actually search for engineering and automotive services, the website was able to be indexed and classified accurately by Google.
This approach focused on:
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Matching content to real search intent
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Avoiding unnecessary pages or duplication
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Creating a structure that could grow without needing a rebuild
This ensured the site could support visibility over time, not just at launch.
Results & Impact
Following the SEO-led setup and launch of the new site, TT Tools moved from having no consistent online enquiries to receiving regular daily enquiries through their website.
This growth didn’t happen overnight. As the site was indexed, tested, and correctly classified by Google, visibility increased steadily over time. Around nine months after launch, search visibility reached a tipping point, resulting in consistent inbound demand.
Transition from zero online enquiries to daily inbound enquiries
Strong brand visibility in Google search
Consistent impressions and clicks from high-intent engineering and automotive queries
A website structure capable of supporting ongoing SEO growth
In particular, local search visibility is strong, with the business appearing prominently for service-led searches when users are nearby.
Client Feedback
“Fantastic experience with Wix SEO Experts UK. They built our business website from the ground up and made the whole process simple and stress-free. Liz was amazing…”
— TT Tools Ltd
Google Review
Key Insight
SEO growth is cumulative, not instant.
By getting the foundations right from the start and allowing search visibility to compound over time, the website was able to move from no online demand to consistent daily enquiries - without relying on paid advertising or constant redevelopment.
Why This Matters for Wix SEO
This project highlights why many businesses don’t need a full redesign - they need SEO clarity.
When a Wix website is structured properly from the start, it becomes far easier to improve visibility, support growth, and scale search performance over time without constant redevelopment.
The same SEO-first approach is used across our Wix SEO consultancy work with small businesses.
You can also see how this SEO-first approach supported growth for a local service business in our Wickford Lawn Tennis Club case study.