How to Do Keyword Research for a Wix Website (Step-by-Step)
- Dec 16, 2025
- 3 min read
Most Wix websites don’t struggle because of design. They struggle because they target the wrong keywords - or no keywords at all.
If Google doesn’t know what your page is about, it won’t rank it. Keyword research is how you tell Google exactly who your website is for and what searches you want to appear in.
This guide shows you how to do keyword research properly for a Wix website - without expensive tools or guesswork.
Why Keyword Research Matters More Than Design
A Wix site can look beautiful and still get zero traffic.
That’s because Google doesn’t rank:
colours
animations
layouts
Google ranks pages that match search intent.
If someone searches for “Wix SEO specialist” and your page is titled “Helping businesses grow online”, Google has nothing to match. Keyword research fixes that.
The Biggest Keyword Mistake Wix Users Make
Most Wix users write what sounds good, not what people search.
For example:
“Professional Digital Solutions”
“Helping Your Business Succeed”
“Expert Online Services”
These phrases look nice, but no one searches for them.
Real searches look like:
“Wix SEO expert”
“SEO for Wix websites”
“Wix SEO services UK”
Your website needs to be built around real searches, not marketing slogans.
How to Find Keywords People Actually Search For
You don’t need paid tools to start. Here are the simplest ways that work.
1. Google Autocomplete
Start typing your service into Google and see what appears.
Example:
“Wix SEO…”
“SEO for Wix…”
“Wix website SEO…”
These suggestions come from real searches, not guesses.
2. “People Also Ask”
Search your main service and scroll down.
These questions:
show what people are confused about
make great blog topics
reveal how Google understands the topic
If Google shows it, it matters.
3. Google Search Console (If Your Site Is Live)
If your site has been indexed, Search Console shows:
What you already appear for
Keywords with impressions but no clicks
These are your quick wins.
Even low positions (30-60) are valuable - they mean Google is testing you.
4. Wix SEO Setup Tool (Use Carefully)
Wix’s SEO Setup can help with structure, but:
Don’t blindly accept every suggestion
Don’t target multiple keywords on one page
Use it as a guide - not a strategy.
How to Choose ONE Main Keyword Per Page
This is critical for Wix SEO.
Each page should target:
one main keyword
one clear topic
Bad example:
“Wix SEO, website design, marketing, branding”
Good example:
Supporting keywords are fine, but the page must have one clear focus.
If you want to rank for multiple services, you need multiple pages.
Where Keywords Should Go on a Wix Website
Once you’ve chosen a keyword, it needs to be placed correctly.
At a minimum, your main keyword should appear in:
Page title (SEO settings)
H1 heading
URL
First paragraph of text
Not stuffed. Not forced. Just clear and natural.
This alone fixes a huge number of Wix SEO problems.
When to Stop and Get Help
Keyword research sounds simple - but it’s easy to get wrong.
Common issues I see:
pages targeting the same keyword
homepages trying to rank for everything
service pages written without search intent
keywords chosen with zero search volume
If your Wix site isn’t getting traffic, the issue is usually strategy, not effort.
Getting keywords right from the start saves months of frustration.
Need Help With Wix SEO?
If you want your Wix website to rank properly - without trial and error - I offer specialist Wix SEO services focused on structure, keywords, and real results.
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