The Biggest Wix SEO Mistakes Essex Businesses Make (And How to Fix Them)

Most Wix websites look great on the surface - but behind the scenes, there are small SEO mistakes that stop them from ever ranking.

These mistakes are easy to make, especially on Wix, and most business owners don’t realise they’ve done anything wrong. Here are the most common issues I see and how to fix them properly.

1. No Keyword Strategy (Or the Wrong One)

   
   

Many Wix users write what sounds good rather than what people actually search for.

Example:A dog groomer might write something like

“Professional Grooming for Happy Pets”

but real searches look like

“Dog groomer Wickford” or “Dog grooming Essex”.

Fix: Choose one main keyword per page, ideally including your location.

Example: Dog Grooming in Wickford

2. Multiple H1 Tags on One Page

   
   

Wix makes it very easy to accidentally turn big text into an H1.

Google sees every H1 as the main topic, so having several confuses your rankings.

Fix:

Only one H1 per page.

Use H2 and H3 for section titles.

Use paragraph text for standard text.

3. The Homepage Tries to Rank for Everything

   
   

Many Wix homepages cram every service into one page, which stops the homepage from ranking for anything properly.

Fix: Focus your homepage on your main service and location.

Examples:

"Dog Groomer in Wickford"

"Electrician in Basildon"

"Private Tennis Lessons in South Woodham Ferrers"

Each other service needs its own page.

4. Pages Are Too Short or Have No Structure

   
   

Many Wix pages have:

• Very little text

• No headings

• No internal links

• No keyword placement

• Only images and short descriptions

Google sees this as “thin content.”

Fix:

Aim for 400–800 words on service pages, including:

• Clear headings

• Local keywords

• Good paragraph structure

• A call-to-action

• Internal links

Quality always beats quantity.

5. No Internal Linking

   
   

This is one of the fastest SEO wins - and the most often missed.

Internal links help Google understand how your pages relate.

Fix:

Use internal links like this:

• Homepage → Each service

• Service pages → Related services

• Blog posts → Service pages

• Footer → Key pages

It strengthens your entire site structure.

6. Slow Pages Caused by Large Images

   
   

Wix does optimise images into WebP, but if you upload oversized files, your site still slows down before Wix processes them.

Fix:

• Keep images under 300–500 KB

• Use JPG instead of PNG when possible

• Reduce animations and overlapping layers

• Keep design minimal (which suits Wix perfectly)

A fast site ranks better.

7. Using Wix Templates Without Editing the SEO Structure

   
   

Templates look good visually, but they often contain:

• Multiple H1s

• Unnecessary features

• Large hero sections

• Dummy content

• Unoptimised images

• Layouts that aren’t SEO-friendly

Fix:

Use templates for layout ideas - not for SEO structure.

Build your own headings, content, and keywords from scratch.

8. No Clear Location Signals

   
   

If your business serves Essex, Google needs clear signs of where you are.

Many Wix sites forget to include:

• Town name

• Service areas

• Address or general location

• Local keywords

• A proper contact page

Fix:

Add location details to:

• Homepage

• Footer

• Contact page

• Service pages

• Blog posts

• Meta titles

Local SEO = local rankings.

9. No Blog Supporting the Main Pages

   
   

Most Wix users skip blogging because it feels time-consuming - but Google relies on supporting content to understand your niche.

Fix:

Aim for one blog per month, targeting:

• Local topics

• Questions customers ask

• Supporting keywords

• Service-related topics

Always link blogs to your service pages.

10. No Google Search Console Setup

    
    

You’d be surprised how many Wix sites are published but never indexed.

Without Google Search Console, Google may not find your pages at all.

Fix:

Inside Wix:

1. Connect your domain

2. Connect to Google Search Console

3. Submit your sitemap

4. Request indexing for each page

Indexing usually takes 24–72 hours.

Final Thoughts

Wix websites can rank extremely well when built with SEO in mind. Fixing headings, structure, content, internal links and location signals can improve your rankings significantly.

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