Why Isn’t My Wix Website Showing Up on Google?

If you’ve built a Wix website, published it, and are now wondering why it isn’t showing up on Google, you’re not alone. This is one of the most common concerns I hear from small business owners using Wix - especially in the first few months after launch.

The good news is that in most cases, it’s not because Wix is bad for SEO, and it’s usually not because you’ve done anything wrong. A Wix website not appearing on Google is almost always down to timing, expectations, and a few key SEO fundamentals that take time to work.

This article explains the most common reasons a Wix website doesn’t show up in search results, what’s normal, and what actually helps.

First: Is your Wix website actually indexed by Google?

Before worrying about rankings, it’s important to check whether Google has indexed your website at all.

Publishing a Wix site does not automatically mean Google will show it in search results. Google needs to discover your site, crawl it, and decide whether to add it to its index.

A quick way to check is to type the following into Google:

site:yourwebsite.co.uk

If pages appear, your site is indexed. If nothing appears, Google may not have found or processed your site yet.

For new Wix websites, indexing can take days or even a few weeks. Connecting your site to Google Search Console helps speed this up, but even then, patience is required.

Your website is new (and Google doesn’t trust it yet)

This is the most common reason a Wix website isn’t showing up on Google - and the one that causes the most frustration.

New websites go through a trust and testing period. During this time, Google is trying to understand:

• What your site is about

• Whether it’s genuine

• How users interact with it

• Whether it deserves long-term visibility

Even if your site is well built and optimised, Google rarely ranks new domains strongly straight away.

For most new websites:

• Indexing happens first

• Impressions appear next

• Rankings fluctuate

• Stable visibility comes later

This process usually takes weeks, not days, and applies to all platforms - not just Wix.

You’re targeting keywords that are too competitive

Another common issue is keyword choice.

Many business owners expect their Wix website to rank for broad terms like:

• “plumber near me”

• “electrician London”

• “accountant for small business”

• “personal trainer online”

• “marketing agency”

These keywords are extremely competitive and are usually dominated by older websites with years of authority behind them.

Early SEO success almost always comes from more specific, intent-based searches, not the big headline keywords. If your site is targeting terms that are too broad too soon, Google may index your pages but never show them prominently.

This doesn’t mean your site won’t rank - it just means the strategy needs to be realistic for a newer website.

Your pages don’t clearly match what people are searching for

Google doesn’t rank websites - it ranks individual pages.

If your homepage is trying to rank for everything, or your pages don’t have a clear purpose, Google struggles to understand where and when to show them.

Common issues include:

• Homepages targeting multiple services at once

• Blog posts without a clear focus

• Service pages that don’t match search intent

• Important content hidden behind design elements

Each page on your Wix site should have one clear job. When pages are too vague or unfocused, they often don’t appear in search results even if they’re indexed.

Technical SEO basics that quietly affect visibility

You don’t need to be technical to rank on Google, but some basics do matter.

Issues that can quietly hold a Wix website back include:

• Missing or poorly written page titles

• Duplicate page content

• Headings used for design rather than structure

• Text hidden inside design-heavy sections

These problems don’t usually break a site, but they can reduce how confident Google feels about ranking it.

How long does it usually take for a Wix website to show up on Google?

This is one of the most important - and misunderstood - questions.

For most new Wix websites:

• Indexing can take days or weeks

• Early impressions often appear within the first month

• Meaningful rankings typically take 8–12 weeks

• Consistent visibility usually builds over 3–6 months

This timeline isn’t unique to Wix. It’s how Google treats new websites in general. The biggest mistake people make is constantly changing their site during this period, which can slow the process down.

When fixing it yourself stops working

DIY SEO is absolutely possible with Wix, especially at the beginning. However, many people reach a point where they’ve:

• Followed checklists

• Read guides

• Made changes

• But still don’t know what’s actually holding the site back

At that stage, the problem isn’t effort - it’s clarity.

The difference between guessing and making progress is often having someone review the site as a whole, identify priorities, and explain what matters now versus what can wait.

Frequently asked questions

Is Wix bad for SEO?

No. Wix websites can rank well on Google. Most issues come down to timing, structure, and keyword strategy rather than the platform itself.

Can a Wix website rank without backlinks?

Yes, especially for local or niche searches. Backlinks help over time, but they aren’t required for early visibility.

Should I keep changing my website if it’s not ranking?

No. Constant changes often slow things down. Google needs consistency to properly evaluate a site.

Why does my Wix website appear sometimes but not always?

This is normal during Google’s testing phase. Rankings often fluctuate before they stabilise.

The honest answer

If your Wix website isn’t showing up on Google yet, it doesn’t mean it never will.

In most cases:

• The site is simply too new

• Keywords are too competitive

• Pages aren’t clearly aligned with search intent

• Google hasn’t gathered enough data yet

The solution is rarely panic or constant tweaking. It’s clarity, consistency, and understanding what stage your site is actually at.

If you want to understand exactly what’s holding your Wix website back - without committing to long-term SEO - a one-off Wix SEO consultancy can help you get clear on what to focus on next.