Why Most Wix Websites Struggle With SEO (And What Actually Works)

Wix has come a long way in recent years, yet many Wix websites still struggle to gain meaningful visibility in Google.

In most cases, the problem isn’t Wix itself - it’s how the website is structured, written, and maintained over time. I see the same issues repeatedly when reviewing Wix sites for small businesses.

This article explains why Wix websites often struggle with SEO, and more importantly, what actually works when the platform is used properly.

The problem isn’t Wix - it’s how Wix sites are built

Wix is often blamed for poor SEO performance, but in reality, most issues come down to fundamentals.

Common problems I see include:

• Pages built visually with no clear structure

• Services are grouped together instead of having dedicated pages

• Content written for the business owner, not for how people search

• No internal linking strategy

• SEO was added as an afterthought rather than built in from the start

None of these are platform limitations - they’re implementation issues.

Mistake 1: Treating Wix like a brochure, not a website

Many Wix sites are designed to look good, but not to work.

Typical signs include:

• Long scrolling pages covering multiple services

• Vague headings like “What We Do” or “Our Services”

• Important information is buried halfway down the page

From Google’s perspective, this makes it difficult to understand:

• What the business actually offers

• Which pages should rank for which searches

What works instead: Clear, dedicated pages for each core service, with headings and content that reflect real search intent.

Mistake 2: Writing content that doesn’t match how people search

Business owners often describe their services in industry language, not in the language customers actually use.

For example:

• Parents don’t search for “junior development pathways” - they search for kids' tennis lessons

• Business owners don’t search for “digital optimisation” - they search for SEO help

When content doesn’t match search behaviour, Google struggles to match pages to relevant queries.

What works instead: Content written in plain English, aligned with how people actually search - especially at a local level.

Mistake 3: No internal linking strategy

This is one of the biggest issues I see on Wix websites.

Without internal links:

• Google can’t easily understand page relationships

• Important pages don’t receive enough internal authority

• Blog content sits in isolation

What works instead: Intentional internal linking between:

• Blogs → service pages

• Service pages → supporting guides

• Authority pages → case studies

This helps Google understand which pages matter most.

Mistake 4: Expecting fast results from a new Wix site

This one is uncomfortable but important.

SEO - on any platform - takes time. Wix sites are no exception.

Many site owners:

• Publish a site

• Add a few blogs

• Expect results in weeks

When that doesn’t happen, Wix often gets the blame.

What actually works: Consistent publishing, clear structure, and patience while Google builds trust in the site.

What actually works on Wix (based on real projects)

From real-world Wix projects, the sites that perform best tend to have:

• Clear page structure with one primary focus per page

• SEO foundations built into the site from day one

• Content written for users first, search engines second

• Internal links that guide both users and Google

• Authority signals, such as case studies and reviews

One example of this approach in practice can be seen in this case study, where a Wix website was built from scratch to support local visibility and sustainable growth.

Final thought

Wix is not the reason most websites struggle with SEO.

The difference between a Wix site that performs and one that doesn’t usually comes down to:

• Structure

• Clarity

• Consistency

• Real-world application

When those are in place, Wix can support long-term, sustainable SEO just as effectively as other platforms.

Want help structuring your Wix site for SEO?

If you’re struggling to get traction with a Wix website, we offer consultancy focused on structure, clarity, and long-term SEO foundations - not quick fixes.